Impulsive Property Buying: Turn Seasonal Buyers in Lagos into Lifelong Customers this 2022
The holiday season is a tremendous high for many people, with sales skyrocketing thanks to seasonal buyers in Lagos. However, just like on Christmas Day, when you’re full of turkey and have opened all the presents, the aftermath can be unsettling and depressing. Work to convert those seasonal buyers into long-term delighted customers to keep the party continuing.
While it’s critical to make the most of these seasonal highs, don’t forget to enjoy the slower seasons as well. Intelligent marketers will ensure their businesses’ long-term success by anticipating the slow cycles that will follow these record-breaking months. They accomplish this by concentrating their efforts on converting these one-time, impulse consumers into loyal, life-long customers.
What Can Go Wrong With Impulsive Property Buying?
You’ve probably been to an auction whether you’re looking for a home or have an interest in real estate. Tensions are rising, adrenaline is pumping, serious bidders are keeping an eye on their competitors, and sellers are cautiously lurking in the background. For everyone concerned, auctions are theatrical spectacles. Buyers who are serious about purchasing a home have most likely spent a significant amount of time researching the house they’ve fallen in love with. After all, there’s a lot of money on the line. So, when a buyer appears out of nowhere, having only just discovered the property that day, swoops in at auction, and wins, you have to question… what was that?!?! Where did you get that?!?
So, other than the acquisition and disposal costs, what could go wrong?
A house may appear nice at first glance, but there could be a lot wrong with it. A 30-minute inspection does not allow a buyer to view everything a house offers. When so much money is on the line, thorough due diligence is required.
The property’s quality: A thorough building inspection is required. Termites and faulty electrical wiring aren’t often visible. Without a professional eye, a house can have a laundry list of flaws that you won’t notice. Purchasing a home without conducting due diligence
Does the property share common property if you buy into an Owners Corporation? Is the Owners Corporation active? What are the fees that will be charged in the future? How’s it going with the upkeep?
Is the property in a General Residential Zone, a Growth Zone, or on the National Register of Historic Places? Are you aware of what this entails and how it will affect your home?
Will the property be affected if it is in a bushfire or flood risk zone? What type of insurance premiums will be charged? Is the risk worth it?
Is the soil on the land contaminated due to the previous activity? Is the water safe to drink? Are there any neighboring factories that could contaminate your water?
Land size and borders: The land size indicated in the sales brochure may or may not be accurate. Are the fences in the right place? Is the land you think you’re getting on title truly yours?
Schemes, overlays, easements, and caveats are utilized to determine how a property can be used. You can’t know what applies to the property unless you comprehend these. If you intend to subdivide or redevelop a property, you must know all applicable laws.
Permits pending or granted: What permits have your neighbors applied for, and how will their plans affect your property? In six months, will you have a new Woolworths or Coles in your backyard?
Insurance and warranties: The property may appear in excellent condition since it has recently been upgraded or modernized, but this is not always the case. Are the works legal, and do they have the necessary permissions from the city council? Has the renovation been completed to your satisfaction? Is there a warranty on the work?
Connections to Amenities: What services are connected to the property, and what is available? Electricity, gas, water, phone, and Internet are just a few of the things you’ll need.
Has any section of the property been constructed with combustible cladding materials? Will these be removed, and if so, how much will it cost? Who is going to foot the bill for that?
Extensions and Conversions: Is there a Granny Flat on the property, or has the main home been enlarged or converted into a garage? Was there a permit from the city council for these renovations? If not, it may have to be demolished.
Before acquiring a house, there is much work to be done.
Buying without a buyer’s agent, solicitor or conveyancer, building and pest inspector, and other professionals on your side can be very risky. You will not have any regrets if you hire the right team of people to help you buy a high-quality property. We’re sure many first-time house purchasers have blamed themselves for not doing their homework before purchasing a home.
Real estate professionals have witnessed the phenomena numerous times: a young buyer opens the door of the first house he’s shown, takes a quick tour of the property, and then announces, smiling brightly, that he’s ready to buy.
Real estate experts recommend the following guidelines to find a happy balance between buying too slowly and too quickly:
* Before you go house hunting, make a list of the ten most crucial features you desire in a home and rate them. In this manner, you won’t be misled by subjective considerations that could lead to a wrong conclusion.
The practice can also assist married couples (or other joint buyers) in establishing an agreement. In this situation, each co-buyer should create a list of their top criteria, which should then be pooled.
Include both area elements (such as commuting time, school system, and community norms) and property attributes in your list (such as several bedrooms and yard size).
Many first-time purchasers consider their requirements solely regarding their current way of life. Gaining more space than they did in their previous rented accommodations feels so liberating to these buyers that they forget about the future.
Many people who plan on staying in a home for only a few years end up staying considerably longer. The birth of a first or second child can strain their living quarters. Even single and do not have children may find that their space requirements increase when they acquire more possessions or take on a roommate.
* Work with an agent you like, but don’t put your faith in them.
A savvy buyer will gather data from sources other than the realtor. He’ll consult books, papers, seminars, and government documents.
Frequently, the government, not the realtor, can inform the buyer about road construction plans in the community in question. Similarly, neighbors in the neighborhood might be a wealth of information.
Though few people do it, going door-to-door in a neighborhood where you’re considering buying can be highly informative.
Here are our top six strategies for turning impulsive property buyers into lifelong customers
1. Seasonal Buyer Email Marketing
Using email to communicate with your consumers can be surprisingly simple. But, how do you cultivate this newfound relationship via a series of emails?
From the first email, you send, begin by presenting your brand and telling your company’s narrative.
You don’t have to send the email right away, but you should strive to send one to any new customer within a few days of their purchase to give the dust time to settle. You might welcome them to your firm and thank them for shopping with you in the email. But you might want to take it a step further by proving why you’re different from the rest of the pack.
Incorporating this information into your initial email kicks off the nurturing process, acclimating your new clients to your overall message and brand. It allows you to tell them about your organization and promote your story. Sending promotional emails to consumers right away is a major blunder many businesses make. That’s a sure-fire way to extinguish any enthusiasm your customers had for you.
According to a recent study, nurturing emails are more likely to respond than promotional emails. As a result, you keep your consumers engaged by making every attempt to nurture them. It maintains your brand in front of your audience’s minds and makes them more open to future communications.
Here are some examples of follow-up emails to your initial welcome message:
Why not use some of the excellent blog pieces you’ve previously written in your emails? Make content that informs and educates others about your niche. For example, don’t merely send out emails about the house of your house. Instead, give tips on how to put together a stunning, on-trend ensemble.
Not every company will benefit from educational content, which is why you may need to be inventive. Select material that will keep your clients entertained and coming back for more.
If you offer bird food, for example, make some cute films of birds in the garden or create memes that your customers will want to share with their friends and family.
Your consumers are one of the most valuable sources of information and entertainment. Solicit their input on personal experiences and preferred goods that your new customers will identify with, allowing them to better understand and relate to your business.
Don’t you have time to generate your material or start a blog? So why not share material from all across the web? You don’t have to generate your content all of the time when there are so many how-to manuals, educational articles, in-depth videos, and so on available. Instead, publish your best morsels of content that you’ve read, almost as if you’re delivering your consumers a digestible newsletter that’s centered on your topic.
Send emails outlining your firm if your business has a message and identity that your customers can relate to. Share your brand’s story and mission to encourage customers to engage with your company and support your future goals.
2. Remarket Seasonal Buyers in Lagos
It’s important not to bombard your clients with adverts all the time, making them feel as if you’re following them around the Internet, but it’s also critical to maintaining your brand in their minds. Using dynamic remarketing advertisements, you may maintain a high degree of visibility without bothering your customers. And the best part is that these advertisements are custom-tailored to each user, displaying information they’ve already seen or are familiar with. For example, Facebook retargeting can interact with customers who have previously purchased from you or browsed your site. Ads that appear in their Facebook feed will keep them interested in your company. The goal is to entice them to return to your business.
Advertisement ideas include:
New products: If you have a product that you think your seasonal shoppers will enjoy, mention it in the ad.
Sale: If you’re having a sale after the holidays or have an offer you believe they’ll be interested in, let them know about it in your ads.
Creative: Try personalizing the ad for them, concentrating on the product they purchased by asking them to review it or thanking them for being a customer, making a very attention-grabbing ad.
Keep in mind that the purpose of these commercials isn’t always to get a repeat sale right immediately. You’re strengthening your customer relationships and increasing brand recognition.
3. Exceed Customers’ Expectations
In an increasingly competitive internet world, you must do all possible to stand out. It may not be enough to deliver on time and provide high-quality items. Instead, you could surprise seasonal customers with something that goes above and beyond their expectations so that they remember their purchasing experience with you for months to come.
Many firms will treat seasonal clients as “one-off sales,” which, in turn, implies these customers treat these websites as locations they can take advantage of to get a good bargain.
As a result, if you can accomplish something remarkable, you’ll have a better chance of building a long-term, meaningful relationship with your clients. Here are some suggestions:
- Thank Seasonal Buyers
After the excitement of your holiday shopping frenzy has subsided, reach out to your customers with a unique and personalized message. Tell them how delighted you are to have them as a customer and how much you hope they appreciate their purchase. Automation may be easier, but if you’ve gained under 100 new customers from your previous sale, spending the time to deliver a personalized greeting will
- Coupons and discounts aren’t just for the holidays.
Discounts are a certain technique to entice consumers to come back to your store. However, wait a few weeks after your first purchase to do so. Customers are more willing to part with their money again due to this.
- Send a Facebook or Twitter message to new customers.
You should spend some time looking for your consumers on social media, especially if they purchased from a social campaign. After they’ve made a purchase, ask seasonal buyers to tweet or upload an image on Instagram. Their material will not only boost your company, but it will also make your customers feel unique.
- Be proactive
Many businesses will wait for a customer to contact them with a problem before attempting to help them. Instead, reach out ahead of time, so they don’t have to beg for assistance afterward. Inquire if they have any queries if they require assistance in using their product and how they’ve found it thus far.
4. Taking use of every chance
Many businesses will ignore several opportunities to communicate with clients. Gift cards, for example, are one of the most popular items throughout the holiday season, but wise retailers will ensure that the gift giver gets a good value as well.
Email confirmations or receipts is another wonderful technique to increase your store’s revenue. For example, if you sold something during the holiday season, you could follow up with a bonus product in January. It does not imply giving stuff away but rather creating as many prospects for new sales as feasible.
Returns provide you with the potential to generate new sales, whether you provide similar products, different sizes, or a different color. That’s why you should review your shipping and return procedures to ensure that new customers may easily return things they don’t want. It not only eliminates any danger that a buyer may have when acquiring something.
Similarly, if you can keep shipping costs low and deliver quickly, customers will be more likely to buy from you again.
5. Concentrate on the seasonal purchasers who are most likely to return
If possible, engage the assistance of some predictive analytic tools to assist you in identifying those on-off purchasers who are more likely to become lifelong clients. It helps you concentrate the majority of your marketing efforts on the most valuable prospects to you. According to one study, data-driven insights are necessary for 67 percent of retention strategies.
6. Keeping track of the effects of impulsive property buying
Finally, no marketing campaign is complete without an in-depth examination of sales and marketing data. This analysis will assist you in determining the effectiveness of your campaigns.
You’ll find out how effective your new initiatives were in client lifetime value and retention.
Was an email blast, for example, more effective than a social media post in terms of getting individuals to sign up for discount codes? Was there a particular geographic or demographic segment that was more willing to stick with your brand? Were products with strong return policies more likely to be purchased again?
Examine the strategies that are yielding positive results. Look into what strategies work and where they work. Use this information to fine-tune your future efforts to maximize your skills and ROI.
PlistHub Can Turn Seasonal Buyers into Lifelong Customers
Are you a ruthless, hard-nosed buyer? No, it’s more likely an inexperienced buyer who doesn’t know what he’s searching for in a home.
While inexperienced customers hurry to buy, others go the other way, worrying, wondering, and obsessing over the purchase, stuck in a maze of information. They often prolong the purchasing process due to their fear of making mistakes.
Such nervous first-time buyers are not only a source of frustration for the agents who work with them, but they can also undermine their prospects due to their hesitation. Competition for the top properties can be fierce even in a buyer’s market. And a buyer who is undecided risks losing out to a competitor.
Overall, it’s crucial to remember that while one-time deals, specials, or discounts might produce amazing quick sales, turning impulse shoppers into lifelong clients requires a far more thought-out, comprehensive approach. To achieve this, make sure you deliver on your promises, go above and above, and develop methods that will keep your customers coming back to you.