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Marketplace for Realtors: Benefits of Listing Your House on Facebook

Posted by support on July 8, 2021

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Have you ever listened to someone describe the process of listing a house on Facebook as something that is easily accomplished with a tasty Chapman drink in one hand and their phone in the other?

Seriously, what’s not to like? Scroll up and down and browse through any listings you find interesting. Plus, you can quickly notify the seller that you’re interested in tapping the send button, saying, “Hi, is this available?”

 Today, listing your house on Facebook marketplace homes for sale is very convenient. It can save you from having to search your hard drive or transfer photos from your phone to your computer.

Businesses of all shapes and sizes are greatly benefiting from listing your Facebook and other social media platforms. 

Do not just take our word for it, either.

Even the National Association of Realtors has claimed that social media plays a vital role in scoring clients and closing deals across the industry. Let’s put this into context. Say your open houses, email marketing campaigns, and website are not getting much traffic as they used to. Undoubtedly, these tactics were all proven and tested ways to attract new clients. The only issue here is that your potential customers spend more time on platforms you are not targeting enough–social media. 

Ahoy! Let us set the stage by peeking at some numbers. Platforms like Facebook have approximately 2.23 billion monthly users every year. You see, this alone can get you in front of your target audience and even generate more leads. 

Translation? Social media is a one-stop shop for real estate businesses–an absolute goldmine. (Assuming that you have a concrete social media plan and aren’t just winging it)

Regardless of the status of your business or want to generate more leads from social media, Property List Hub got you covered. 

Benefits of Listing Your House: Ultimate Real Estate Marketing Tool (s)

So you’re a real estate agent huh, you must be crazy busy. From generating more leads to closing tough deals, it makes sense. NAR noted that Facebook (97%), LinkedIn (59%), and Instagram (39%) are most realtors’ top picks.

Facebook for realtors: Facebook Marketplace Homes for Sale

Facebook remains a staple of marketing for real estate agents. Facebook users’ demographics help trace the target audience or any given real estate business age and income-wise.

Wherever your audience is, Facebook’s built-in features are ideal for any business. 

For example, you wanted to list your house on Facebook. You can publish listing-related updates and content, book appointments, communicate with customers, and curate reviews on a single platform.

Not to mention, Facebook Ads help in identifying target demographics who have shown specific interest in buying houses for sale in your area.

Realtors on LinkedIn

 Linkedin is not a place to spot real estate customers. But, this is the perfect spot to connect with fellow realtors and share your industry experience. Aside from being a digital resume, there are many realty businesses with specific company pages where employees can share opportunities or go back and forth. 

Granting you the benefit of the doubt, let’s assume that you will set up a profile or company page on LinkedIn. Still, it is a great way to supplement your online presence. 

Instagram and Real Estate Business

Unless you’ve been busy sleeping all day, you won’t notice how Instagram is booming for real estate businesses right now. It’s no secret as to why, though. Stylish real estate photos are a kind of thing right now. Luxury or boutique real estate businesses prefer this platform. Not only it offers picture-perfect posts, but it also provides quick and personalized property updates day by day.

Win More Real Estate Clients From Facebook

With an up-to-date social media calendar, let’s talk about turning social traffic into potential clients.

Put your contact info front-and-center

It is a no-brainer, but it’s worth mentioning. If you are an agent, your end goal is to get clients on the phone, which doesn’t happen by accident. Ensure that your contact information is just a tap away. The location, email address, phone number and website, and landing pages to capture leads

On utilizing Facebook, enable Facebook Messenger as a channel to connect with potential clients. Meanwhile, adding a call-to-action button on Facebook is a very accomodating gesture. 

Listing Your House on Facebook: Final Thoughts

Don’t let your social accounts turn into a ghost town.

Consistency matters in ensuring and scoring engagements. If posting daily content seems like a daunting task to you, feel free to use a scheduling tool. Through that, you can save yourself from logging in to them manually and just cross-post to multiple profiles. 

On top of all, you should not let your accounts grow cobwebs. Here’s the thing, when your prospective clients see that you’re posting regularly, they see that your business is thriving

As always, you can manage your Facebook page as part of your multiple approaches to running ads, generating website traffic, and staging open houses. Get creative. Find new ways to reach your audience, there are a lot more benefits of listing your house. Homeowner? Homebuyer? Talk to us. Reach us here.

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