Close Out the Year Strong with these 7 Christmas Real Estate Strategies
Tis’ the season to develop Christmas real estate strategies–Even though it’s the holiday season, you shouldn’t stop marketing.
The holidays give real estate brokers a chance to unwind after a busy summer season. Many professionals plan for a seasonal real estate slowdown during the holidays, believing they won’t be attending as many open houses or closings.
While there’s nothing wrong with taking it easy over the holidays, it’s all too easy to become complacent as the year comes to a close.
The holidays are an excellent time to reach out to qualified prospects and create a marketing strategy for the next year. Those looking to buy a home in December are usually serious buyers. According to Realtor.com, December 28 is one of the busiest days of the year for real estate searches, with December 24 being the slowest. Hence, it’s no joke that there are many fun and successful marketing alternatives during the Christmas season. We’ve included some suggestions in this article to help potential buyers and sellers become raved about your services. What is the goal? To motivate you to take advantage of the crucial yet underappreciated Christmas real estate marketing season (or even real estate marketing stragegies.
Also, on New Year’s Day, there is an increase in demand for real estate because most individuals make buying a house one of their new year’s resolutions.
Develop Christmas Real Estate Strategies
As another year comes to an end, it’s time to start thinking about the next one. As you establish new marketing initiatives, how will you ensure the best potential return on investment?
Real estate marketing strategies can be beneficial. This crucial tool ensures that your marketing activities are well-organized and clear, guaranteeing that you:
- Make your website mobile-friendly.
- Email marketing allows you to stay in touch with prospects and clients.
- Demonstrate your content marketing abilities.
- Maintain a social media presence that is active.
- Receipt and management of online reviews
You may use several tactics listed below in your real estate marketing strategy. The Christmas real estate slowdown is ideal for tweaking this strategy to fit your present demands.
- Remind clients that you’re available during holidays
While several variables contribute to annual real estate slowdowns, some clients believe that agents will be uninterested in or unable to participate in fast-paced deals around the holidays. Many people will be delighted to advertise their properties or look into buying prospects once you’ve guaranteed them your availability. Simple reminders like a quick note in your email newsletter or a pleasant comment on Instagram Stories can suffice.
- Use paid advertisements to attract new clients.
To obtain the most desirable clients for listing in the spring, the nurturing phase (which entails creating good relationships with prospective clients) should begin in late fall. If you need a rapid lift, commercial advertising can provide it. This method allows you to target specific groups instead of casting a wide net and hoping your message reaches the correct people. Potential clients are sent to your website by Google Ads, where they can discover more about intriguing real estate options.
If you want to grow your social media following, Facebook ads might be the way to go. Instagram and LinkedIn both have premium subscription options. Whatever strategy you use, it’s critical to personalize your target audience as much as possible. Remember to incorporate holiday-themed keywords and content in your paid advertising to draw attention. These terms and concepts, such as “purchasing a property during the holidays” or “selling a house during Christmas,” will make your efforts more relevant to prospects trying to buy or sell during the Christmas real estate market.
- Give seasonal advice on your blogs.
Don’t forget about your blog over the holidays. It is a great time to get new leads by writing optimized blog posts with relevant keywords. Include a clear call to action encouraging readers to join your email list.
The following are some blog themes to consider throughout the holiday season:
- Tips before going for the holidays
- Top picks for both indoor and outdoor Christmas decorations
- Previous year’s real estate trends
- Send a thank-you note in the form of a newsletter.
A year-end email newsletter allows you to reflect on the previous twelve months and discuss your successes, problems, and lessons gained. Above all, you’ll be able to demonstrate how your clients made a difference. Honest discussions lead to client loyalty, so don’t be afraid to express your gratitude to recipients.
- Send handcrafted greeting cards.
In today’s competitive real estate market, digital marketing is critical, but handwritten notes are still important. These warm throwbacks to previous Christmases show clients that you genuinely care.
Even if you haven’t worked with some clients in years, they will appreciate the opportunity to reconnect. Tell them you’re thinking of them, that you appreciate the opportunity to work with them, and that you wish them well as they enjoy their homes and lives.
- Participate in charities.
It doesn’t have to be all about business for Christmas real estate marketing. It would help if you tried to be an active member of your community as a real estate agent. You can improve your reputation by demonstrating that you are aware of local issues and willing to help.
Charitable endeavors are a true win-win situation since they benefit the community while also bolstering your marketing efforts. It could indicate:
- Encourage people to sign up for a charity event on your Facebook page.
- Remind your email list of a charity drive or an event.
- In your Instagram Stories, share behind-the-scenes footage from the event.
- In your monthly email newsletter, write a recap of the event.
- The event itself can be used as a marketing tool.
Are you unsure which charity organizations could benefit from your real estate company’s assistance? Consider the following suggestions:
- Starting a toy or coat drive is a great way to help others. Participants can leave donations with you when you meet for open homes or other consultations.
- Plan a special holiday gala for your most prestigious real estate clients, with money going to local scholarship funds.
- Organize a charitable auction. Host a silent auction to encourage local businesses to donate gift cards or merchandise to charity. All revenues will go to a local charity.
- Give client presents to express gratitude.
The closing gift has long been a part of the real estate transaction. A thoughtful present demonstrates your appreciation for your clients while also putting a positive spin on the entire process. The Christmas real estate season is ideal for giving this long-honored custom a festive spin.
Small mementos of your gratitude might also serve as a useful reminder of the part you’ve played in the lives of former clients. It keeps you top of mind, improving your chances of being referred to new potential clients or even working with prior clients as second-time homeowners. This idea should be approached with caution, as good intentions can occasionally lead to legally and ethically questionable areas. Examine Section 8(a) of the Real Estate Settlement Procedures Act (RESPA), which forbids bribes and value swaps in exchange for referrals. To put it another way, you’ll need to make it very obvious that your presents come with no strings attached.
Bring the year to a close on a positive note with your real estate marketing strategies.
While preparing for the new year, Christmas real estate marketing provides an opportunity to attract new clients and enhance existing ties. Don’t let the holidays pass you by without laying out your marketing goals for the coming year and keeping clients thinking of you. A bespoke Christmas card, for example, might show clients that you care about them and your neighborhood. The positive feedback you’ll get will astound you.
Don’t forget to subscribe to our newsletter to guide you on email outreach, social media, and more as you tweak your real estate marketing strategy. These issues are examined in the context of a competitive real estate market. Discover why modern real estate marketing is brimming with possibilities. Contact us today!